- Medad’s winning proposal for the national Ministry of Housing Competition presents a forward-looking residential development grounded in sustainability; social, environmental, economic, and structural. The master plan integrates residential units with essential facilities including schools, a mosque, kindergarten, healthcare center, retail outlets, offices, and recreational areas, creating a vibrant, self-sustaining urban fabric.
- The architectural vision is guided by the principle of simplicity, without neglecting the daily physical and psychological needs of users. Every unit was designed with attention to fine detail and spatial efficiency, using dimensions aligned with materials and standards available in Egypt’s affordable housing sector.
- Rather than rely on repetition, the design introduces subtle variations in form and façade to cultivate identity and rhythm. These modern interventions are thoughtfully balanced with cultural references relevant to each region, ensuring contextual sensitivity while maintaining economic feasibility.
- Outdoor spaces are planned as extensions of the architecture; car-free, secure, and socially engaging. They improve environmental performance while encouraging recreational and communal activity in safe, pedestrian-friendly settings. The result is a development that respects its context, supports its community, and reflects a contemporary architectural language rooted in function and place.






